Basics 5: What is better way to sell Japanese tea?by 黒田九兵衛
There are many secrets to successful sales of Japanese tea, but it is not easy enough for anyone to imitate.
Think from the consumer's point of view. Japanese tea is a drink that is too common for Japanese people and is not novel. In reality, many often drink the wrong way, but they don't have much motivation to learn Japanese tea again. On the other hand, foreigners often have the false image that Chinese green tea is Japanese tea, otherwise they have no knowledge at all.
Therefore, it is very difficult to take the first step on the path to enjoy Japanese tea. Because everyone hesitates to start something unknown. There is also resistance to breaking existing common sense.
However, once they start enjoying Japanese tea, they are addicted to it. And many will want to know more about Japanese tea. Any Japanese tea can be the trigger. Matcha, which has spread rapidly in foreign countries, is a good example. At first, fashion models and Hollywood actresses drank cool and became popular.
The important thing here is tasting, if possible. Straight tea is fine, or it can be arranged so that it is easy to try it. It is very advantageous if you have the opportunity to interact with customers in physical stores such as a cafe, restaurant, cosmetology salon or yoga studio. Business owners who only sell on EC sites and do not have actual stores should keep in mind real contact points such as whether to have such stores as a sales channel, consider providing samples, or hold events.
As an example, this is the method I did at a food exhibition in France.
I made dry roasted hojicha from Sencha using a frying pan. The exhibition operator might come to a stop because of the muffled smoke. But, the good aroma of roasted hojicha was enough to attract people . The area in front of the booth was filled with mass of people in no time. Everyone is trying to see what has started. I poured milk and condensed milk into it to make hojicha latte. Honestly, we started because we wanted to drink. When we divided it into tasting cups and offered them to the audience, they all praised us. Among them was a famous blogger. Explaining the difference between Japanese tea, no one left the place and listened enthusiastically to the end.
In summary, tasting is the strongest promotion. And the provision of correct information.
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Information will be provided from time to time in this corner as well.