The use of matcha by fashionable people is booming!by 黒田九兵衛
Matcha for foreigners and Japanese matcha
- Do you know that the Matcha boom abroad is gaining momentum?
- Is it because Japanese traditional culture is accepted overseas?
No. That's not a mistake, but it became widespread worldwide as top health-conscious models posted matcha latte and other items on SNS.
Matcha, which the Japanese imagine, is inevitably dragging the image of the tea ceremony. This tendency is especially noticeable beyond a certain age. Even if you go to a cafe and order matcha latte, there are not many people who buy matcha and try to make it themselves. The current situation is that the tea you drink regularly and matcha are never linked.
However, the younger generation may not think of the tea ceremony because the image of matcha latte, matcha ice cream, and matcha cake comes first.
Matcha is becoming synonymous with healthy drinks and ingredients for foreigners.
If foreigners come to Japan for a trip, they may experience the tea ceremony, which is the prototype of Matcha style. However, it is just a memory of the trip, not the entrance to the tea ceremony. There was an article like this explaining why they love Matcha.
Medical information magazine explains the health effects of matcha
There is a medical information magazine called Medical News Today (MNT) in the United States. Unlike the five major medical journals such as The Lancet, it has no academic authority, but it is a famous site that is viewed by more than 70 million people a month. Again, matcha was featured in November 2019.
"Some studies suggest that green tea, of which matcha is one type, provides antioxidants that are beneficial to health.......... Since matcha is a concentrated form of green tea, people may be able to obtain the same benefits of green tea from matcha, and they might be even stronger."
L-theanin enhances concentration and cognition, and catechin. Among them, epigallocatechin is said to have the antioxidant properties of rate (EGCG) to prevent cancer, reduce the risk of heart disease, prevent diabetes and alleviate the visual impairment of autoimmune vegetinitis. In addition, a certified nutritionist in the United States has introduced ideas such as using matcha latte for matcha latte and popsicles, and putting matcha in granola.
How to use matcha
Even though it's featured in medical journals, it doesn't explain all of the driving forces behind the Matcha boom. Both the traditional Japanese style and the health benefits described by Medical News Today are just boosting your back.
After all, it's because fashionable and cool.
The photos posted by celebrities and models of overseas Matcha enthusiasts have a slim figure, sunglasses look good, and you have a matcha smoothie or matcha latte in one hand. :)
No model is struggling with other bad tated green juice just because it is good for your health. Also, the number of models that walk around with cola in their hands has really decreased.
Even if there are foreigners who buy Japanese tea ware and chasen (wisk) with interest and try out the tea ceremony while watching the video of the tea ceremony, many people find it painful to drink in that style on a daily basis. So, in the end, I quickly stir and drink with a cooking utensil like a blender.
In short, smoothie drinking is the most common. Combine it with blueberries and bananas, or use soy milk. The number of people who use matcha for granola, oatmeal and cereals by using a blender is increasing rapidly.
Isn't it okay for Japanese people to incorporate more matcha as a daily beverage, apart from the traditional image of matcha?
Summary: Matcha is a fashionable and profitable health drink
The amount used for a cup of matcha drink is about 2g, which is about half a teaspoon. 100g of matcha is 50 cups. It's much more economical than buying matcha drinks at convenience stores. Why don't you try the fashionable and affordable matcha style?